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New year — new server(ices)

After many years and near faultless services from MOSSO (which was bought by Rackspace and then passed along to LiquidWeb)… we have continuously been supportive. Having helped build their secure services (over a dozen years ago)  — we were charged a premium to use them by the latest owner. As a grand-fathered account, we’ve now been pummelled with outrageous charges for email (which had always been “part of the offering” and provided to our customers free of charge — sadly, no more…).

All said, we’re moving on up… IMAGEOZ has provisioned several new servers in the US, Singapore and here in Australia. These will all offer CPanel for a good user experience and feature-rich capability.  All of these are managed by our new WHMCS hosting management  layer which (we hope) gives all our customers more granular control, management, and the ability to instantly contact us for accounts, support or sales queries.

We’re excited and eager to take our offering to a new level of localised, friendly, yet responsive customer service and support.

You may access our new “front end” at: imageoz.net

As always, we are grateful to our many loyal customers (partners) — you empower and inspire us to do great things!

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Digital Rights Management – Keeping it Under Control

 

Artistic rights or copyrights have always been a concern and with everything going digital – its easier than ever to run aground =or= to comply with this important issue. Don’t put yourself or your business at risk by “borrowing” imagery or creative content from other sites or vendors without proper licensing and/or permissions.

Marketing Profs has always been a great source of insight, content and community for marketing and web creatives. Their latest article explains Digital Rights Management – what it is, why it matters, and how to safely use and leverage content. Check it out here.

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Showrooming now Webrooming… what’s a merchant to do?

You’ve probably heard the term Showrooming – that’s when prospective buyers visit “bricks and mortar” stores to touch and feel products then often leave empty handed to later buy the same product online at the cheapest possible price and have it delievered. For may retailers – that has become a troublesome issue that they seem powerless to overcome.

Oh how the tables have started to turn… Webrooming is growing wildly. What, do you ask, is Webrooming? Well, many of us (myself certainly included) prefer the human touch and really appreciate the comfort in shopping, buying and taking home the product we’re after. Yes, sometimes traffic, schedules, and even higher prices may be a disincentive – yet for many, its a premium worth paying.

The knack of ingenious merchants who are able to offer a valued shopping experience and overcome price pressures, the exceptional experience of an online merchant who can allay the concerns and appease those preferring traditional purchasing… these are the merchants with the greatest potential.

Check out the greatly presented infographic from MerchantWarehouse covering this chasm of shopping preferences:

UPDATE: MerchantWarehouse was sold and their infographic has been removed. Here is another relevant article from Shopify.

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IMAGEOZ is focused on digital asset management and market development to enhance presence, productivity, financial performance, and success.

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